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Royal Holloway professor quizzed on Dispatches
A LEADING microbiologist from Royal Holloway University appeared on Channel 4's Dispatches on Monday (October 26).
In the investigative documentary about the nutritional value of breakfast brands such as well known cereals and probiotic drinks, Professor Simon Cutting from the School of Biological Sciences argued that many manufacturers claims are misleading when it comes to certain 'healthy' options.
In regards to probiotic yoghurts Professor Cutting said:If you have a product with a health claim, it should be prescribed by a health practitioner.
"Most of these probiotic products are labelled with the words 'scientifically proven' and yet this is not an accurate claim.
"Any so-called 'proof' is only suggestive, fed by industry and has not been proven scientifically."
The programme also looked at how advertising and health food jargon directed at children had sinister effects for their perception of what was a healthy option for breakfast.
To watch online visit http://www.channel4.com/programmes/dispatches/4od
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